Factors That Have Shaped Bahamian Culture Essay

Factors That Have Shaped Bahamian Culture - Essay Example The essay "Factors That Have Shaped Bahamian Culture" discusses a number of factors that have shaped the Bahamian culture and identity since a large number of Haitian migration to the Bahamas at the end of the 18th century have been instrumental in constant tension between the Bahamians and Haitians. However, the Haitian retention of African based beliefs and customs, its music, folklore, and gambling habits, has had some effect on the Bahamas. Since 1967, there have been developments in music, dance, festivals, literature, painting crafts, and architectural preservation, which have helped define a Bahamian identity. The Department of Archives plays a dominant role in preserving the rich island architectural heritage and takes care of the antiquities, monuments, and museums. However, the lack of recognition by other Caribbean countries has been a great stumbling block for the nation to establish its own identity and many outsiders viewed the Bahamas as an offshoot of the United State s and a tourist Mecca with sun, sand, sea, and sex, and a society devoid of serious writers. Analysing the Bahamian culture one can understand that it is the Bahamian African culture that has shaped the Bahamian identity and that factors such as the tourism industry, the changed political scenario, and the oral tradition and newspapers have been instrumental in developing the Bahamian culture and identity. Yinna points out three elements that contributed to the formation of a ‘collective self-image’ among the Bahamians after 1973.

Sociological Theory Essay Example | Topics and Well Written Essays - 750 words

Sociological Theory - Essay Example In arriving at his conclusions, Durkheim identified few factors relating to the issue and applied theories one at a time to the data until they fitted. He concluded that â€Å"suicide rate varied from group to group† (Gelles and Levine, 1999, p.25). It means to say that there is no exact causal pattern for suicide and the tendency that people may or may not commit suicide depends upon the attributes of the group he belongs. For example, Japanese soldiers were most likely to take their lives than other members of armed forces; â€Å"unmarried people had much higher rates than married people did† (Schaefer, 2001, p. 11). Though Durkheim offered a more scientific explanation of the causes of suicides compared to other findings, his conclusions were still weak. A theory is not a final explanation of events, like human behavior. That is why sociologists continue to determine other factors that will explain why people commit suicide (summarized based from Shaefer, 2001, p.11; website reference containing closely similar facts at http://www.hewett.norfolk.sch.uk/CURRIC/soc/durkheim/durkw2.htm)There are three major sociological perspectives that are useful in explaining the presence of a society. These are the functionalist, conflict, and, symbolic perspectives. Under the functionalist perspective, a society is looked up as an integral part that plays a vital role without which a world can not exist. In the conflict theory, a society is looked up as the causes of struggle, competition, and other conflicts.

Laundering Control Law Article Example | Topics and Well Written Essays - 1000 words

Laundering Control Law - Article Example For this reasons, officials in charge of seeing over the major operations completed by businessmen and other traders around the world have found definite ways to control the procedures to which financial assets are exchanged between parties involved. The money laundering control laws are basically established to create better chances for the financial resources to be distributed at least as evenly as possible towards the people really needed and are working hard for the gaining of such resources. It is through the establishment of this law that money is distributed to people in a rather considerable manner that everyone needing it actually is given proper consideration. In UK, financial solicitors are subjected to different investigative procedures before they could actually declare the money they hand out to be clean and free of any particular issue. However, because of the intelligent approach of those who have particular ill propositions on the part of earning money, the development of money laundering procedures have come into realization on the part of commercial progress. Through this, money taken from ill procedures is made clean and is thus utilized freely in the market as it is distributed from one handler to another. Under the UK common law, the establishment of money laundering as a pa... In the paragraphs that follow, an examination of the truths behind money laundering's actual cases shall be presented as to how they directly affect the modern UK society and how the said country's community faces the challenge of imbalanced distribution of wealth not only within their own nation abut around the globe. About Money Laundering As mentioned earlier, money laundering is a basic process of making money resourced out from illegal and immoral resources are made clean through hidden case declarations making it easier for the owner of the said amount of finance have a practical possibility of spending the money in the society in a free manner. Declaring where money came from is an important part of modern commerce. Why is this so' Money of course is known for being used as a universal trading asset. Hence, if the money came from an illegal source and has not been declared as one that appears to be the reality that it is, then the possibility of controlling crime is lost thus resulting to a more imbalanced process of distributing the wealth and finances that people around the community directly deserve to receive. Financial crimes such as tax evasion and false accounting declaration are only among the most rampant financial crimes existent in the society today. These crimes have been viewed as particular sources of business as well as community tensions as the wealth kept by those who are already having a great control of the economy are viewed as stolen money from the society who had been working hard for the said amount of finances. For this reason, there is a good push that makes money laundering control law the basic adjudications that financing

The Stele of Hammurabi Essay Example | Topics and Well Written Essays - 1000 words

The Stele of Hammurabi - Essay Example It is evident from the study that the Stele of Hammurabi made by the Babylonians is comparable to a constitution, which acts as supreme document that states how a country is governed. As a constitution is printed and copies handed to the public to familiarize with the provisions therein, he made the sculpture and set it at a public place so that everyone could see. This means that if you go against the law, then it is out of ignorance, and therefore deserves punishment. The engravers did not anticipate the artistic value of the sculpture content, their minds were fixated on the functional aspect of the writings therein, Stele analysis ended on the content of the law stated. It was not set in the open as a statue or symbol representing individuals or objects, but was placed openly so the public can read it and internalize the laws. In the excerpt from The Philosophy of Art History by Arnold Hauser, the window is given two values; first, it is an opening that connects the person inside an enclosure to the outside environment. Others people will look at it and appreciate the artistic value it expresses, from the pane design, types of glasses used, and quality of work employed in the frame. Artwork then acts as an intermediary between persons and experiences, which differ in kind and intensity. The transparent window acts as an opening to the rest of the world, artists can then continue staring at windows when appreciating its designs, but their true function remains giving an outside view. Babylonians used the Stele of Hammurabi as a template for engraving judgements, in the present time; a constitution is typed in a computer and printed. They then use different designs of paper and ink to give it the official look. The sculpture was not appreciated artistically, they could not notice the fine Hammurabi carvings, and the well arranged engraved law statements. The context of Stele of Hammurabi The setting in time was 18th Century BC, during King Hammurabi’s 42 year rule of Babylon. Soon after getting into power, he consolidated his army and took them to battle with neighbouring rival forces. He stretched Babylonian borders from Tigris, to Persian Gulf in the south. He was also credited with introducing order to commercial transactions for example, law of contracts which protected the rights of both parties when they enter into a contract of any form. The Code of Hammurabi was

E-Book vs Books Essay Example for Free

E-Book vs Books Essay Nowadays, the world of books has greatly developed; that is why reading a book is easier than in the past. Now, heavy books are not a problem to carry and read them because e-books are virtual books. The way books are read has evolved dramatically. Thanks to e-books, there is another option to read a book. As a result, there are no more invalid excuses for not reading. Both e-books and books have several similarities and differences, which has created new reading options. To begin with, people can read either printed books electronic books, which makes them similar in some aspects. Printed books contain the same information as e-books do; in other words, what people read from e-books can be also read from conventional books. As readers can easily buy a printed book in a bookstore, they can buy an electronic book on the Internet. Also, printed books are sold on the Internet; however, people have to pay a shipping fee to get the book on their hands. Throughout history, printed books have played an important role in society, for they have been the first way of learning. Similarly, the popularity of e-books has increased tremendously and they have become significant in the past few years. Online books have become an important approach to educate children. Wherefore e-books and regular books are essentially important for readers, they have developed in order to meet the needs of a modern society. On the other hand, online books and printed books are very different for some reasons. To read an e-book people need to have an electronic device; in contrast, to read a regular book people just need to have the printed sheets. Unlike readers of books made of paper, e-readers need electrical energy to read an e-book. Another particular difference is that e-books can be shared having the advantage of keeping them on one’s electronic device. However, if people lend physical books, they become unavailable; thus people cannot resort to them as they please. In contrast to printed books, which need more space to carry and keep them, virtual books are easily portable. For example, people can carry a lot of e-books in an ipad, kindle, or another special electronic device and read them wherever they are. Another difference between these kinds of books is that online books help to preserve the environment because they do not use paper as conventional books do. To conclude, printed books or e-books play an important role in society since they facilitate the learning process. Moreover, regular books or online books could teach people better than teachers do. Virtual books have developed the books in a modern way; consequently, they have become extremely useful. Even though there are some similarities and differences between printed books and electronic books, both of them can be very beneficial for people.

Starbucks Social Media Marketing Strategy

Starbucks Social Media Marketing Strategy In year 2008 operating income of Starbucks took a sharp drop, the majority of which stems from restructuring charges, related to store closures in the US and value share growth drop 0.5% from the year 2007 to 2008 (Euromonitor international, 2009). Chairman and CEO of Starbucks announced in year 2008 that unfortunately Starbucks would force to close down 600 stores this end of 2008 and lay off 12,000 employees. Its a blow, but far from fatal for a company with more than 6,700 locations in the United States and nearly 16,000 worldwide. (TheNewYorkTime, 2010). In resolve part of the problem, Starbucks gone further that involved cutting costs and in the first three quarters of 2009 in few different areas, part of the cost cutting focus on marketing and advertising and this has resulted in savings of US$370 million(Euromonitor international, 2009). However gaining more sales will be the main objective for a healthy growth. Marketing and advertising will be the key element on increasing sales volume. Based on this principle, Starbucks will need to find and alternative way as a substitute for the traditional marketing and advertising. Analysis, planning, implementation, control (APIC) system by Philip Kotler has been effectively as the subtitle of his Marketing Management (Kotler, 1994). As the management issue for Starbucks, managing the communication mix need to take place for solutions. Firstly Analysis of the present situation as the question of where are we now, Starbucks has a high reputation for their company and products that have a great market value. However in the crisis with limited budgeting, Planning will need to take place on reforming on the objectives and positioning. Starbucks has taken the opportunity by utilized the advantages of social media for their reorganization. With the objectives of create high engagement and create positive relationship with their customers through actively engaging in social media that provide the advantages on cost effective and efficiency. In addition Starbucks has formed a social media team to take control, monitor and evaluate the process and development of the us ed of social media. Started on October 2008, Starbucks began to actively engaging in social media, official Starbuck Facebook fan page is one of the major social networking sites for the company. Starbucks started to connect in to the cyber world of social media, and that is speak for itself in the number of Fans the company is engaging with. Facebook as a social media platform that has incorporates with different types of videos, content, and has active interactive activities with the fans. 2.1 Social media marketing strategy Starbucks has a small social media team with only six people; however they obtained a high level of engagement with their consumer in social media. (ENGAGEMENTdb , 2009) On the other hand Starbucks has building social media as a key part in their marketing mix, a stable platform for advertising and promotions. At the same time it creates a centre of attention to attract web traffic to the social networking site fan page with heavy advertising and promotion activities. Alexandra Wheeler, Director of Digital Strategy of Starbucks stated that, We live in the physical world with thousands of natural touch points, so when we laid out the vision for our social strategy, it felt like home for the brand. Its about the relationships we form with our customers. (ENGAGEMENTdb , 2009) The social media marketing strategies that Starbucks are using include special offers, coupons, sapling and discounts distributed through Facebook, because Facebook is the main social networking site for Starbucks. Promotion event on Facebook by Starbucks with the title of Free Pastry Day promotion allowing executively for Facebook fans of Starbucks to print out the online version of coupons for complimentary item with a drink purchase. Through this particular event in July 2009 it further added 200,000 fans just in a week. In the same year, by promoting the launch of the branded ice cream, Starbucks offering coupons for free pints via the Facebook application. Besides, Starbucks also used Facebook to promote a Taste Challenge together with the launch of Starbucks VIA instant coffee, offering participants with a free cup of Starbucks coffee will be given on their next purchase and discount of USD 1 with the VIA instant coffee purchase. (Mark Walsh, mediapost.com, 2010) Throughout the examples from above it is clearly presented that marketing theory of push and pull strategy are being used. A push strategy involves pushing the product of information through marketing channels to final consumers (Kotler and Gary Armstrong, 2009). Two types of push strategies were being used, first the push promotion strategy with the online version of coupons and discount on product purchase, flowing by push marketing with the channel by using Facebook social networking site to transmit the message across their audiences. Objective of the promotion is to gain immediate sales at the same time promote the fan page through the social networking side. Starbucks successful created high level of attention throughout the product promotion on Facebook with encouraging results. Based on a Razorfish study (2009) that generated a conclusion that traditional direct marketing practices for example offering discount and promotion are the keys on building engagement on social networking sites moderately focusing on to create deeper relationship and connection to a brand (Razorfish, 2009). CEO of social media management firm ViTrue, Mr. Reggie Bradford illustrious that Starbucks has the advantage on take in charge and managing all the Starbucks stores, provide an easier way to run standardized marketing programs that team up with Facebook. More significantly, Starbucks well manage with various types of updates that content, and interesting that includes blog articles and videos sharing that cover all aspects of coffee that includes how to grow coffee beans, pieces of writing about Starbucks and Starbucks employees. The tone and pitch of the updates is informative and relaxed, in addition even on their own product updates are kept in a wide-range that enough to remain interesting, for example, by offering and introduction up reviews of new music and books to be displace and for sale in their cafes. Therefore, the well managed and quality status update content has achieved a very engaged fan base, with every update on the social networking site will receive thousands of feedbacks and comments. 2.2 Success Following by reviewing the successful social media marketing strategies that used by Starbucks and the way the coffee giant fully utilized the opportunities of social media to create an interactive and interesting business approve. The level of engagement of a brand in social media will bring different level of success. As Howard Schultz, chairman and CEO of Starbucks said Were not just selling a cup of coffee, we are providing an experience (Business Week 18 November 1991). This implies that customers satisfaction is given top priority. In order to do so Starbucks serve coffee with great taste and quality. Not only quality the treatment of customer is excellent and the variety of beverages served is good (Kotha Glassman 2003). Based on the principle of providing an experience to the customers social media is a latest and most advance technology in communicate that can be personalize between the company and their customers. Coffee house giant Starbucks continue to develop its social media operations in attempt to extend its relationship with its end users. The reason for advertisers using social media is to go where consumers are and to provide a valuable and meaningful brand experience, according to Alexandra Wheeler. Although the challenges of the economic downturn, Starbucks posted profits of $242m in Q4 2009, as revenues rose 4%, to  £1.7 billion, mostly as a result of improved Starbucks store sales (Financial Time.com, 2010). From the research paper on the title of related to how Social Networks Improve e-Commerce, stated that creativity is an extremely important elements when come to approaching a social network (Gayatri, Christo Bryce, Kevin, and Ben Y. Zhao, 2009). Few of the successful principles are value need to be added to the interaction and use the naturally viral nature of community instead of forcing the marketing message through. On social network it have to communicate with people before selling, traditional ad campaigns and promotions should not be forced on the potential customers immediately (Social Media Optimization, 2007). Social network is all about building a community around the brands and the products, promoting, sharing and discussion (Brown, 2009). Get involved in the social network regularly, completely understand the content and focused to the topic is being said amongst the social network community, and the targeted audience before engaging (SocialMediaOptimization, 2007). Howard Schultz, CEO of Starbucks stated that the global economic recession has very much shaken consumer confidence and retailers which wish to stay relevant in the future will have no choice but to recognize and respond to this new reality and to continue and to accelerate. Starbucks current direction with continue to improve, innovate, and focus on strengthening the relationship with their customers. (The Seattle Times, January 28, 2009). In the year 2008 Starbucks promoted the worlds biggest Facebook ad campaign that including Facebook members in 16 that will be served ads for a Starbucks (RED) charity sing along of The Beatles All You Need Is Love when user log in. Starbucks undertook the biggest global Facebook ad campaign the purpose is to raise awareness of the project, which was a celebration of its partnership with (RED), the charity with the aim to fights Aids in Africa (Jennifer Whitehead, brandrepublic.com, 04 December 2009). This particular campaign has invited people to take part in stores which Starbucks donated a percentage of the cost of each selected product sold. The social media campaign that carries out this initiative received as the most viral impression ever; result of millions of people aware of the Facebook digital invitation which given respond (Wheeler, 2009). On Starbucks promotion Free Pastry Day where pastry will be give away for free with every drink purchased, resulting nearly 600,000 people who expressed an interest in that particular promotion on the social networking site Facebook. On the other social networking site Twitter also generated good respond with a similar promotion event. Besides on the public social networking sites Starbucks also has its own platform My Starbucks Ideas on online community that allows customers and staff to put together suggestion to the company, in August 2008 total of 75,000 of suggestions have been recorded (AdWeek, WARC, 2009). Based on the number of people involved has created a strong awareness outcome at the same time it had increase the sales at the period of time. The result on social media has the similarity outcome with the advertising objective that can be achieve through the social networking site. Starbucks persist as one of the brand that gains most popularity on Facebook, with sites now launched globally in 14 countries. In 2009 the consultancy company Altimeter Group, positioned Starbucks is of the brands make good use of the web properties, and Schultz stated that they would be integral to its operations going forward. The importance of our social media expertise continues to grow, and we evolve the conversation with our core customers, (Altimeter Group, 2010) Engaging with the millions of consumers through social media is a success. Multi-step flow is the extension of two step flow theory. A strong multi-step flow and personal influence model being involved in the process. Fill (2002) provides a clear description of the potency of word of mouth that can give a depth of credibility other form of communication cannot. Because of the nature of social media, the process of opinions and comments flow around in the social media, at the same time the social media management team will be able to monitor and provide instant reply. Starbucks brand, content and online vice president Chris Bruzzo, toldAdAge.com: Its like weve taken the version 1.0 of last year and now they are really doing it at scale and going to a lot more places where their customers already are and people are saying this is going to be a big year for social media and they are a microcosm of that. While last year it was a curiosity, this year its a core part of the program. (WARC, 2010). 2.3 Rewards This section will present the rewards that Starbucks gained throughout the Facebook campaign, based on the success factor that had been discuss on the above paragraph Starbucks also picked up a lot of benefits throughout the process. Financial performance correlates with engagement will determine the rewards that the company gains from the involvement in social media. Survey of Syncapse Consultancy Company, in an effort to gain understanding of the long term business value that generate by social network. The target research company in this survey is based on twenty most popular corporate users actively engaging in social network that includes Coca-Cola, Starbucks, McDonalds, Dove, Gillette, Nokia, Nike, Victorias Secret and Red Bull. The result found out that consumers who like a product in the Facebook feature were found to spend  £93 a year on the item in question, $71.84 more than the shoppers who have not performed the action (Syncapse, 2010). Starbucks is one of the brands th at scores at least 80% in the category of building empathy among their fans. Besides, the products of Starbucks scored over 90% associated with the feeling consumers that result in warm, gratified or happy. Fan value is cyclical and ever changing based on the ongoing marketing performance, (Syncapse, 2010). The result in the survey illustrate that long term brand value can be build by using the social network, independent social network campaign should be taken to increase the value of their company through their fan. Director of worldwide interactive marketing of Coca-cola Michael Donnelly acknowledged that end users perform activities of sharing information via using Facebook meaning that the fan-page of an organization is an additional way to promote and take immediate sharing information in the platform that the users are spending time with, based on the highly engagement platform it create a channel to listen and collect feedback s from consumer. The varies quick feedback that can be received from different methods for example photos, videos or status updates from the page and the message will rapidly share among their network (WARC, Brand Channel, 2009). Relationships are a form of organizational capital that provides value for the organization, the view that relationships are an enabler for resource exchange is well supported by relationship literature (Baxter Matear, 2004) The involvement of social media has became a importance role in achieving this aim, one of the Starbucks campaigns join together with Project Red to help promote fight AIDS in Africa, which was promoted using social media Facebook, where Starbucks has more than 5.5 million fans in end of 2009 that became the most popular brand second by Coca-cola and does not take long for Starbucks to achieved 10 million Facebook fan in July 2010. Schultz mentions that the effort of creating the world largest campaign ever on the Facebook social media platform is further strengthens Starbucks unique connection with their customers (Starbucks, 2010). Alexandra Wheeler stated that the campaign has became the most viral event in the history of Facebook and meant that this not only were trigger customers excited about the Starbucks at the same time the customer also came together on one day to accomplish something excellent. Take as a whole; she asserted that Facebook helps them get a pulse on the impor tant to their customers. The organization can have a direct communication dialog with their customers about the values and ideals that they gained and share the valuable experience with them. (Brand Channel, 2009) According to a report by ENGAGEMENTdb 2009 with the title of top 100 worlds most valuable brands, who is most engrage? In the report it divided brands in to four profiles with different levels of engagement, depending on the figure of channels and how intensely they are engaged in the brand. Starbucks fall in to the category of Mavens has been description as brands that are engaged in seven or more channels and have a greater than average engagement score. The brands are able to maintain a high level of engagement throughout multiple social media. The Mavens are not just a healthy strategy and enthusiastic teams focused on social media, but also make it a core part of their marketing strategy. Companies in this category will operate with a strong presence in social media. Company like Starbucks with deeply and widely engaged in social media outshine their competitors in term the performance in both revenue and profit by a large difference. Mavens group they have sustained strong reve nue and margin growth in spite of the current economy. (Figure 14) Further on with a strong engagement and multi-step flow and personal influence model it will develop on the principle of relational exchange theory. A brand relationship is being established, self-interest is best maximized by the returns available through cooperation in a relationship (Blau, 1964). In this approach, the analysis of interim relationships moves from the focal firm to the dyad or network level in an effort to understand interorganisational relationships (Cook Emerson, 1978; Bradach Eccles, 1989; Husted, 1994). There is interest in relationship quality that stems from trust and the high degree of certainty of predictable and obligatory behavior that leads to sales giving the seller integrity and the process a high degree of certainty (Crosby, Evans and Cowles, 1990). Based on a study, brands with more supporters and fans on Facebook more likely to involve in discussions, and could gain higher returns (Vitrue, 2010). According to chief product officer at Vitrue Michael Strutton stated that it is important to know that to build up a Facebook fan base will need consistent and well management. The learning process from customer can perform through social media. According to Bruzzo one of specialist members of staff at Starbucks stated that If you approach it as a customer relationship and as a multi-faceted human connection between Starbucks and customers, then we can have more than a conversation about products it can be a customer-insight channel and we can learn things from them. (Seattle PI, 2009).General Manager of advertising and customer engagement of Microsoft, Gayle Troberman, said social media offers a highly engaged audience who keen to know information about the company. She also mention that part of the social media strategy, is to focu s on honesty and authenticity, as well as attempting to respond to users as quickly as possible. (Seattle PI, Warc, 2009). 2.4 Risk On the above paragraphs it discuss about the success and reward of using social media of Starbucks, at the same time the risks of using social media need to take in consideration as well. As different social media evolved there will be multi channel for communications, at the same time communications professionals have a various options to connect with audiences. Worldwide audience can easily be reached with web 2.0, but the heady possibilities come with potential liabilities. Errors or mistakes in communication will be amplified. This is the reason why a lot of companies find the concept of social media as a risky media. The innovation of internet and World Wide Web have brought the world closer, and since social media are available on this technology there are different rules and regulations in different part of the world to protect the end user. From a international point of view for example regulations in the United Stated with the Unfair Commercial Practices Directive guards against false representation, Securities and Commission (SEC) and their Regulation Fair Disclosure (Reg FD) which set to protect the use of the social media. Beside in the EU there are also protecting against the use of social media for example EU privacy rules that against collection of personal information and email addresses on website. Because social media is an open world for every user around the world, different rules and regulations in different part of the world might come into conflict when it operates in business related activities on social media. Further on move on to the use of social media internally under a company. The use of social media should be guardian by rules and regulations, managing social media a company is agreed to allow employees to wiring blog, tweet or post Facebook comments updates. In the past companies tried to control risk on social media by disallowing access to cyberspace, however that will not work with the current situation of the use of social media. Robert Stroud, international vice president of ISACA, said in a statement. Companies should embrace it, not block it. But they also need to empower their employees with knowledge to implement sound social media governance. (ISACA, 2010). This managing process is apparently with high risk than not permitting whatever thing out of the usual channels. In particular if the social media management teams include top level executives or the CEO, where regulations exist which govern the disclosure of information by publicly traded companies. According to a stu dy by Information Systems Audit and Control Association (ISACA, 2010) employees who dabble in social networking both on and off the job could expose their companies to a variety of risks. Malware, brand hijacking, lack of content control, noncompliance with rules over recordkeeping, and unrealistic expectations of Internet performance were the top five social-media risks to businesses (ISACA, 2010). 2.5 Challenges All kind of social networking challenges will be face by organization. Following this section will discuss the possible challenges for organization that are using social media as part of their marketing strategy. Social media providing a lot of benefit to an organization, a well managed of the use of social media will bring great future for the company, at the same time the hard work of minimize the challenges will be the best practice for prevention. 8% of companies had terminated employees because of the usage carelessness of social media (Proofpoint, 2009) for example a very frequent causes that might happen including sharing confidential or sensitive information or data on a network channel. According to David Arman, there are five possible challenges that every organization should be thinking ahead (Harvard Business review, 2010). The connection and linkage of social media cover almost every aspects and function of a business. All organizations will eventually grapple with integrating social into their entire ecosystem adopting either centralized, distributed or hybrid approaches (David Arman, 2010). The first challenge is regarding integration, because of the broad coverage of social media alongside the business, the decision of form up a specialize team to supervise the social media process is a judgment to be consider. Following by the second challenge governance, has been described as task to control and recognize both the contents produced for the public and also information that internal used around employees. Organization will need to keep attention on the internal contents among the company as well as set rules of engagement in the process how employees responding to the social media. The next challenge is that every organization have their own culture on the spectrum either being more transparent of the way they operate and collaborative or keep knowledge internally. Through using social media, organization can strengthen their company policy by managing customers and employees by using this channel, however it have to manage it intelligently and with purpose. The fourth challenge is related to the human resources of a company, emerge of social media business, rules and regulation of human resources will also need to keep up to date. Because of the fast moving and changeable technology set of rules and regulation will be an ongoing development process. At the same time organizations will need to train employees on the use of social technologies for work. The fifth challenge is on the measurement and return on investment. There will be difficulty on measuring the results on using social media, however it is measurable but to work out the financial definite will be a challenging task. 2.6 Conclusion After critical analysis on the achievements and threats, a conclusion can be made that the best practice to maximize on return and minimize risk of using social networking is to develop a well planed social media marketing strategy that cover a large part of the business. By minimizing the risk companies should develop social media policies and build up training meeting and classes to educate employees about the use of social media. The social media policies should includes personal use of social networks as part of the job description and also the personal use outside the work place. The use of visual in the social network is one of the way to stand out from the crow, visual communication is part of the design elements should be consider on how to communication with the audience by using design principles.

El Bien y la Felicidad Según Aristóteles Essay -- filosofía, ideolog

Los humanos, al igual que los animales y las plantas, cumplimos un ciclo vital que bà ¡sicamente es nacer, crecer, reproducirse y morir. Pero lo que nos diferencia de los animales y plantas es que nosotros, a lo largo de los aà ±os, nos hemos preguntado  ¿cuà ¡l es el objetivo de nuestras vidas?  ¿Quà © es aquello que buscamos alcanzar y para quà © hacemos todo lo que normalmente se hace en la sociedad? Segà ºn Aristà ³teles, estamos en busca del bien y la felicidad. (Aristà ³teles, 1998). Este ensayo se enfocarà ¡ en la ideologà ­a de Aristà ³teles para explicar quà © es el bien y la felicidad para el hombre, con el apoyo de ciertos textos de Bauman y Mill. Desde nuestro nacimiento, los primeros meses de nuestras vidas nuestros padres nos enseà ±an las cosas mà ¡s bà ¡sicas y elementales. Posteriormente, a medida que vamos creciendo, aprendemos muchas cosas nuevas. Nos damos cuenta que algunas de nuestras acciones brindan sufrimiento, tristeza, dolor y algunas todo lo contrario: felicidad, risa, emocià ³n; y nos damos cuenta de esto basà ¡ndonos en la reaccià ³n de los demà ¡s. Finalmente, cuando somos adolescentes y vamos a la universidad, lo hacemos con el objetivo de obtener un tà ­tulo, para despuà ©s obtener un trabajo que nos guste. A medida que llegamos a esto, nos preguntamos  ¿por quà © todos nuestros compaà ±eros y conocidos hacen lo mismo?  ¿Cà ³mo saben que eso es lo que les va a hacer felices? Pues no lo saben, sino que confà ­an en las experiencias de los demà ¡s y en lo que la sociedad nos dicta, y la sociedad nos dice que debemos acabar la escuela y el colegio para despuà ©s ir a la universidad, obtene r un trabajo o crear uno, y asà ­ obtener un constante ingreso econà ³mico, generar respeto, confianza y poder, y con ello lograr la felicidad. La felicidad es un bien por s... ...rà ­a piensa, sino que nos trajo nuevas costumbres, mejorà ³ varias tà ©cnicas de agricultura y produccià ³n, nos impartià ³ una religià ³n que hoy felizmente la mayorà ­a creemos y mejorà ³ la raza. Works Cited Referencias: Identidad humana: Aristà ³teles. (1998) Ética Nicomà ¡quea Ética Eudemia: Sobre la felicidad. Madrid: Gredos. Bauman, Z. (2006) Comunidad: La Agonà ­a de Tà ¡ntalo. Madrid: Siglo XXI. Mill, J. (2008) Sobre la libertad. Madrid: El libro de bolsillo. Identidad mestiza: Watson, P. (2013). La Mente "INDIA": las ideas en el nuevo mundo. En IDEAS "HISTORIA INTELECTUAL DE LA HUMANIDAD". Espaà ±a: EGEDSA Apolo, M. (2011) Los mestizos ecuatorianos y las senias de identidad cultural. Madrid: Tramasocial. Tomaselli, L. (2008) Ciudadanos vs canibales: la construccion de la identidad mestiza. Echeverrà ­a, B. (2011) Discurso Crà ­tico y Modernidad. Bogotà ¡: desde abajo